Home » Igniting Inspiration: A Persuasion Manual for Visionaries by John Marshall Roberts
Igniting Inspiration: A Persuasion Manual for Visionaries John Marshall Roberts

Igniting Inspiration: A Persuasion Manual for Visionaries

John Marshall Roberts

Published
ISBN : 9781419654831
Paperback
230 pages
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 About the Book 

In this provocative book, communication expert John Marshall Roberts exposes the hidden dynamics of inspiration. In so doing, he unveils a bold new paradigm for creating inspirational media and messaging called Transformational Design. A seamlessMoreIn this provocative book, communication expert John Marshall Roberts exposes the hidden dynamics of inspiration. In so doing, he unveils a bold new paradigm for creating inspirational media and messaging called Transformational Design™. A seamless blend of systems theory, developmental psychology, and common sense, this new framework allows socially conscious people—marketers, business leaders, and activists—to design messages that systematically overcome cynicism and inspire others to act. The era of cynical pandering and fear-peddling is over. This book is a thoughtful call to arms for a new generation of socially savvy leaders who are determined to achieve personal success and fulfillment while also making the world a healthier, more sustainable place. For more info, please visit www.ignitinginspiration.com.