Home » The Marketing Audit: The Hidden Link between Customer Engagement and Sustainable Revenue Growth by Orlando Skelton
The Marketing Audit: The Hidden Link between Customer Engagement and Sustainable Revenue Growth Orlando Skelton

The Marketing Audit: The Hidden Link between Customer Engagement and Sustainable Revenue Growth

Orlando Skelton

Published June 6th 2015
ISBN : 9781312434523
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 About the Book 

Auditing the marketing function within your organization is the hidden link between long-term customer engagement and sustainable revenue growth. In this book, we provide a questionnaire consisting of 50 questions that will allow you to align yourMoreAuditing the marketing function within your organization is the hidden link between long-term customer engagement and sustainable revenue growth. In this book, we provide a questionnaire consisting of 50 questions that will allow you to align your marketing activities with the dynamic needs of your customers. The insights uncovered by our questions will identify areas of customer value erosion and lost business opportunities.For example, do you know how your customers make their buying decisions and who or what sources of information they use in their decision-making? Can you identify the top three issues your customer is facing right now that could affect your business? Finally, do you really know how your customers feel about your products or services vs. your competitors? To uncover more critical insights, this book is a valuable business asset. This book is a small investment with a significant (and tangible) return.