Home » Bottom-Line Selling: The Sales Professionals Guide to Improving Customer Profits by Jack Malcolm
Bottom-Line Selling: The Sales Professionals Guide to Improving Customer Profits Jack Malcolm

Bottom-Line Selling: The Sales Professionals Guide to Improving Customer Profits

Jack Malcolm

Published April 28th 1999
ISBN : 9780809228522
Hardcover
256 pages
Enter the sum

 About the Book 

Making the big sale today means more than just dropping off a business card -- salespeople have to know the numbers as well as their customers needs. This book brings together two hot selling trends -- relationship selling and selling to the topMoreMaking the big sale today means more than just dropping off a business card -- salespeople have to know the numbers as well as their customers needs. This book brings together two hot selling trends -- relationship selling and selling to the top decision maker -- to help salespeople efficiently target and sell to their market. It is not a finance book- rather it is a step-by-step guideline through financial basics with real-world examples. It also teaches contemporary selling concepts such as knowing the customer, building a customer-salesperson relationship, and solutions selling.