Home » Identity Design That Works: Secrets for Successful Identity Design by Cheryl Dangel Cullen
Identity Design That Works: Secrets for Successful Identity Design Cheryl Dangel Cullen

Identity Design That Works: Secrets for Successful Identity Design

Cheryl Dangel Cullen

Published April 1st 2003
ISBN : 9781564969507
Paperback
160 pages
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 About the Book 

Todays consumer is blitzed with millions of images every day. Companies hoping to grab that consumers attention need a memorable, eye-catching identity that will make a favorable and lasting impression in the consumers mind. That formidable jobMoreTodays consumer is blitzed with millions of images every day. Companies hoping to grab that consumers attention need a memorable, eye-catching identity that will make a favorable and lasting impression in the consumers mind. That formidable job falls to graphic designers and advertising executives. This original book takes an intimate, in-depth look at the evolving realm of identity design and highlights the cuttingedge graphic design strategies that have set leading companies apart from the crowd. Author Cheryl Dangel Cullen argues that identity design in general has evolved from a straightforward exercise in communicating a companys message to a more abstract, creative expression of a companys attitude. She examines 30 successful identity campaigns, going behind the scenes to reveal what made each design work- why it was successful, from a consumer, content, and design perspective: and how each company has overcome a range of communication and design challenges. Including examples from high-brow corporations to high-tech startups, from childrens marketing to the retail market, this book will help professionals create graphics that clearly communicate not just what their clients sell but who they are.