Home » The Product Launch Primer: Go-to-market stronger, avoid common mistakes, and get your team to go all-in by Michael Passanante
The Product Launch Primer: Go-to-market stronger, avoid common mistakes, and get your team to go all-in Michael Passanante

The Product Launch Primer: Go-to-market stronger, avoid common mistakes, and get your team to go all-in

Michael Passanante

Published
ISBN :
Kindle Edition
93 pages
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 About the Book 

Launching a new product is usually the most important event for any business. Everyone wants their launch to go well, but what can you do to make sure its got the best chance for success?Michael Passanante, a professional marketer who has launchedMoreLaunching a new product is usually the most important event for any business. Everyone wants their launch to go well, but what can you do to make sure its got the best chance for success?Michael Passanante, a professional marketer who has launched dozens of successful B2B products and services, walks you through the proven steps he takes to prepare for and launch new offerings.Leveraging frameworks mingled with advice, interpretations, and real-life examples, The Product Launch Primer will help you develop a more cohesive and systematic approach to launching B2B products and services.Youll learn:• How to stress test your offering to pinpoint common issues and potential pitfalls before you go-to-market• A logical, step-by-step approach for developing a rock-solid launch plan• How to translate your launch strategy into a promotional plan that gets results• Methods and techniques for training, mobilizing, and sustaining enthusiasm across your sales team for your new productIf youre an entrepreneur, marketer, or manager tasked with launching products and services into B2B markets, then The Product Launch Primer is the one book you need to create an explosive product launch!